Located in the "heart of South America ", Bolivia is one of the most colourful, varied and untouched countries of the continent. It may be one of the poorest countries in South America, but its cultural wealth, the vastly differing Amazonian and Andean landscapes, and the remnants of mysterious ancient civilizations make it a rich and exciting destination. Travellers will encounter shy people in traditional clothing, colourfully dressed and red-cheeked from the mountain air. The landscape is imbued with traditional houses and age-old methods of agriculture, and visitors will find remarkable traditions kept alive in the ancient techniques of weaving, handcraft and food production.
The history of the region dates back to the pre-Columbian times, from the ancient Aymará civilisation in 1,500 BC who lived on Lake Titicaca, to the Tiahuanaco and the Inca Empire of the Altiplano, until the conquest of the Spanish in 1538. Reminders of these civilizations are evident in the architecture of the colonial cities, displayed in informative museums that can be visited at the sites of ancient ruins. The dramatic geography affords many adventure opportunities: explorers can track wildlife in the Amazonian basin, drive across the surreal landscape of the Salar de Uyuni, take a boat trip on the world's highest navigable lake, Titicaca, scramble through muddy shafts in the silver mines of Potosi, or hike in the magnificent Andes mountains. There is enough diversity to meet many tastes.